Sans Superellipse Gubon 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akko' and 'Akko Paneuropean' by Linotype; 'Neo Sans', 'Neo Sans Arabic', 'Neo Sans Cyrillic', and 'Neo Sans Paneuropean' by Monotype; and 'Paradroid' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui display, friendly, modern, confident, clean, playful, approachability, impact, modernity, clarity, brand voice, rounded, soft corners, boxy rounds, compact, heavy terminals.
A heavy, rounded sans with superellipse-influenced curves and squared-off inner counters, creating a distinctly “soft-rectangular” geometry. Strokes are sturdy and even, with minimal contrast and gently rounded corners throughout. The lowercase is compact with short extenders (notably on f, g, j, y), and round letters like o/e/c read as rounded rectangles rather than pure circles. Spacing is relatively tight for the weight, producing dense, impactful word shapes, while widths vary slightly by glyph for a natural, readable rhythm.
Best suited to headlines, branding, and short, high-impact copy where its dense, rounded forms can read large and strong. It can work well in UI and product contexts for titles, feature callouts, buttons, and signage-style labels, especially when a friendly but assertive presence is desired.
The overall tone is approachable and contemporary, combining friendliness from the rounded corners with a confident, attention-getting mass. Its shapes feel tech-forward and product-oriented, with a subtly playful edge that keeps it from looking strictly corporate.
The design appears intended to deliver a bold, contemporary voice with high visual solidity while maintaining warmth through consistently softened corners. Its superellipse-based rounds and compact lowercase suggest a focus on clear, modern display typography for brand and interface touchpoints.
The capitals are sturdy and straightforward, with wide, stable forms and softened joins. Numerals are similarly robust and open, designed for quick recognition at display sizes. The ampersand in the sample text reads as a simplified, modern form that matches the font’s rounded-rectilinear logic.