Sans Superellipse Olluf 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'FF Good' by FontFont, 'FS Industrie' by Fontsmith, 'Opinion Pro' by Mint Type, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, utilitarian, assertive, modern, technical, impact, clarity, modernization, durability, rounded corners, compact, blocky, sturdy, high-impact.
A heavy, compact sans with squared-off construction softened by generous rounding at corners and terminals. Curves are built from rounded-rectangle/superellipse geometry, producing consistent, solid counters and a uniform, low-modulation stroke feel. Proportions are relatively condensed with tight internal space, and the overall rhythm is steady and mechanical rather than calligraphic. Numerals and capitals share the same chunky footprint, giving lines a dense, sign-like texture.
Best suited for headlines, short statements, and typographic blocks where strong impact is needed. It should work well for signage and wayfinding-style applications, packaging callouts, and brand marks that want a compact, sturdy sans with rounded geometry. In long text, the dense color and tight counters suggest using larger sizes and ample spacing.
The tone is direct and no-nonsense, with a sturdy, engineered presence. Its rounded corners keep the voice approachable, but the overall mass and compactness read as confident and forceful. The impression leans industrial and technical, suitable for bold, functional messaging.
The font appears designed to deliver maximum presence with a controlled, geometric structure—favoring rounded-square forms, uniform weight, and compact proportions. The intention seems to balance toughness and approachability by pairing heavy strokes with softened corners for legibility and a modern, engineered aesthetic.
The design’s softened squareness makes it feel like a contemporary system/UI or wayfinding style translated into a print-friendly display weight. The consistent corner rounding helps maintain clarity at large sizes while keeping a cohesive, geometric personality across letters and figures.