Sans Normal Jumes 13 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Jam Adega' by JAM Type Design; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Mally' by Sea Types; and 'Schar' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, energetic, modern, confident, punchy, impact, momentum, clarity, modernity, promotion, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with smooth, rounded curves and a largely geometric construction. Strokes are consistently thick with subtle modulation, producing a strong, even texture in lines of text. Counters are fairly open for the weight, and terminals read clean and blunt rather than tapered. Proportions lean broad and assertive, with simple, contemporary shapes and a steady forward slant that keeps words moving. Numerals match the letterforms with sturdy, rounded silhouettes and clear differentiation at display sizes.
Best suited for short-to-medium display settings where impact and motion are desirable: headlines, campaign graphics, brand marks, packaging callouts, and sports or lifestyle applications. It can work for brief emphasis in UI or editorial contexts, but the heavy, slanted texture will dominate at smaller sizes and in long passages.
The overall tone is fast, confident, and contemporary, with a forward-leaning stance that feels active and promotional. Its solid black presence and rounded geometry give it an approachable strength—more sporty and energetic than formal or delicate.
This design appears intended to deliver bold, forward-leaning emphasis with a clean, modern voice. The combination of sturdy strokes and rounded geometry suggests a focus on high visibility and energetic presentation rather than quiet, text-first neutrality.
In the sample text, the dense stroke weight creates strong headline impact, while the oblique angle adds momentum and a slightly compressed rhythm. The rounded bowls and smooth joins help prevent the heavy weight from feeling harsh, keeping the texture cohesive across mixed case and numerals.