Sans Normal Nobum 16 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, clean, impact, modernity, clarity, approachability, geometric, rounded, compact, sturdy, high impact.
A heavy, geometric sans with broad proportions and generous, near-monoline strokes. Curves are smooth and round (notably in O, C, G, and the bowls of b/p/q), while terminals are cleanly cut and mostly horizontal/vertical, keeping the overall silhouette crisp. Counters are relatively open for the weight, and the lowercase shows a large x-height with short ascenders/descenders, producing a dense, blocky texture in text. Figures are robust and rounded, matching the letterforms in stroke weight and curvature.
Best suited to display roles such as headlines, posters, and bold brand statements where immediate impact is desired. The sturdy shapes and open counters also make it a solid choice for packaging, wayfinding, and large-format graphic systems that need clarity from a distance.
The tone is assertive and upbeat, with a contemporary, no-nonsense presence. Its rounded geometry reads approachable rather than severe, making it feel energetic and dependable at the same time.
The design appears aimed at delivering maximum presence with simple, geometric construction—prioritizing legibility and punchy silhouettes in modern layouts. It’s built to look confident and contemporary while staying friendly through rounded forms and consistent stroke behavior.
In paragraphs the weight creates a strong, dark color and tight visual rhythm, which favors short lines and display settings over extended reading. The wide stance and large lowercase help maintain clarity at a glance, especially in headlines and signage-like applications.