Sans Normal Tanag 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, branding, book jackets, headlines, refined, contemporary, calm, literary, clarity, modernization, refinement, editorial tone, crisp, elegant, sharp, open, clean.
This typeface shows clean, modern letterforms with smooth, rounded curves and noticeably tapered joins that create a crisp, high-definition silhouette. Strokes transition between thick and thin in a controlled way, especially in curved letters, while straight stems remain steady and vertical. Counters are generally open and well-shaped, and the overall spacing feels measured rather than tight, giving the alphabet an airy texture. Uppercase proportions are broad and stable, and the lowercase maintains a conventional, readable build with clear differentiation between similar forms.
It is well-suited to editorial typography—magazines, book and journal layouts, and sophisticated marketing materials—where a clean, refined voice is needed. The crisp modulation and open forms also make it effective for branding and headlines, while the steady construction supports comfortable long-form reading at text sizes.
The overall tone is polished and editorial, balancing restraint with a touch of sophistication from the crisp stroke modulation. It reads as contemporary and cultured rather than playful, projecting clarity and quiet confidence in paragraphs and headings alike.
The design appears intended to deliver a modern, uncluttered reading experience with a refined edge, using controlled stroke contrast and open shaping to add sophistication without sacrificing clarity.
Curved letters like C, O, and S appear especially smooth and symmetrical, and the numerals share the same refined contrast and open interior shapes. Diagonal forms (V, W, X, Y) are sharp and clean, contributing to a precise, composed rhythm in both display sizes and running text.