Sans Normal Lirub 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'AG Royal' by Berthold, 'Articulo' by Gilar Studio, 'Applied Sans' by Monotype, 'Glimp' by OneSevenPointFive, and 'Hidone' by RantauType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, friendly, emphasis, impact, motion, modernity, approachability, slanted, rounded, compact, dense, crisp.
A heavy, forward-leaning sans with compact, rounded forms and tightly controlled counters. Strokes stay broadly uniform with smooth curve-to-stem joins, producing a solid, continuous color on the line. Terminals are clean and mostly blunt, while bowls and apertures remain fairly open for the weight, helping maintain clarity. Proportions are stable and contemporary, with straightforward geometry and minimal ornament.
Best suited for short, high-impact text such as headlines, posters, brand marks, and promotional graphics where a strong italic presence is desirable. It also fits sporty or energetic identities and packaging that needs dense, immediate emphasis. For longer passages, it will perform better at generous sizes and spacing due to the heavy stroke mass.
The overall tone is energetic and confident, with a strong sense of motion from the consistent slant and dense weight. Its rounded construction keeps it approachable rather than severe, giving it a contemporary, sporty character suited to attention-grabbing statements.
Likely designed to provide a robust italic sans for modern display typography, combining strong weight with rounded geometry to balance impact and approachability. The emphasis appears to be on visual momentum, clear silhouettes, and consistent texture across letters and figures.
At display sizes it reads as punchy and cohesive, with thick joins that emphasize solidity. The numerals appear sturdy and prominent, matching the letterforms’ compact rhythm and reinforcing a bold, utilitarian voice.