Sans Superellipse Hidiw 1 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Hudson NY' by Andrew Footit and 'Radley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, industrial, sporty, sturdy, modern, utilitarian, impact, clarity, branding, modernity, rounded corners, compact, blocky, geometric, high contrast (ink/space.
A compact, heavy sans with squared-off construction softened by rounded corners. Strokes stay consistently thick, with large counters that read as rounded rectangles and a generally even, engineered rhythm. Uppercase forms are wide and stable with flat terminals, while lowercase keeps simple, single-storey shapes (notably the a and g) and short, sturdy joins. The overall color is dense and uniform, producing strong silhouettes and clear interior spaces even at smaller sizes.
Best suited to display roles where impact and quick recognition matter—headlines, posters, branding marks, packaging, and wayfinding-style signage. Its dense texture and rounded-corner geometry also work well for UI labels or badges when a strong, friendly-industrial tone is desired.
The design conveys a tough, no-nonsense voice: functional, mechanical, and slightly sporty. Its rounded-rectangle geometry adds friendliness without losing the assertive, industrial feel, making it read as confident and direct rather than delicate or expressive.
The font appears designed to deliver maximum punch and legibility through simplified geometry, large counters, and a tightly controlled, rounded-rectilinear system. It prioritizes bold presence and consistency across glyphs, aiming for a contemporary, utilitarian voice that holds up in prominent, high-contrast applications.
Numerals and capitals are especially solid and sign-like, with squarish bowls and minimal modulation. The punctuation and dots appear straightforward and bold, matching the font’s blocky texture. Curves tend to resolve into squared arcs, reinforcing a consistent superelliptical theme across the set.