Sans Normal Liduy 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cad', 'Innovate', and 'Innovate P Rounded' by NicolassFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, modern, punchy, impact, motion, modernity, headline emphasis, branding, oblique, geometric, rounded, compact, solid.
A heavy, oblique sans with broadly geometric construction and rounded bowls. Strokes are thick and even, with minimal modulation, producing a dense, high-impact color on the page. Counters are relatively tight and apertures tend toward closed, while terminals are clean and squared-off, reinforcing a streamlined, engineered feel. The italic slant is consistent across caps, lowercase, and numerals, giving the set a forward-leaning rhythm and strong headline presence.
This font is best suited for large-scale typography where speed and emphasis are desired: headlines, posters, sports and event branding, and bold packaging callouts. It can also work for short logo wordmarks and promotional graphics where a strong, forward motion helps set the tone.
The overall tone is assertive and kinetic, with a contemporary, athletic voice. Its steep slant and compact counters read as fast and competitive, while the rounded geometry keeps the feel approachable rather than aggressive.
The design appears intended as a bold, modern display sans that combines geometric rounding with a pronounced italic angle to communicate motion and urgency. Its simplified, compact shapes aim for immediate legibility and visual punch in branding and advertising contexts.
Uppercase forms stay broad and stable while the lowercase shows single-storey tendencies (notably in the a) and simplified joins that prioritize impact over delicacy. Numerals match the same bold, oblique stance, maintaining consistency for display settings.