Sans Normal Lidot 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Deva Ideal' by DizajnDesign, 'FF Pastoral' and 'FF Sanuk' by FontFont, 'Cinta' by Tipo Pèpel, 'Auto Pro' by Underware, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, bold, punchy, impact, motion, approachability, display strength, oblique, rounded, soft corners, compact, high impact.
A heavy, oblique sans with rounded, slightly squared-off curves and a compact overall footprint. Strokes are uniformly thick with minimal contrast, producing dense counters and strong black shapes. Letterforms show a consistent forward slant and a subtly “carved” feel at terminals, with smooth arcs on C/G/O and broad, sturdy stems throughout. Lowercase forms are robust and simplified, with tight apertures and a prominent, single-storey ‘g’; numerals match the weight and slant for a cohesive texture in mixed settings.
Best suited to headlines, posters, short blurbs, and bold branding where immediate visibility matters. It works well for energetic identities (sports, entertainment, casual food and beverage) and packaging that benefits from a compact, high-impact wordshape. In longer paragraphs it will read loud and dense, making it more appropriate for emphasis than for extended body copy.
The overall tone is confident and energetic, with a sporty, headline-forward presence. Its rounded geometry keeps the heaviness feeling approachable rather than aggressive, giving it a friendly, contemporary voice suited to attention-grabbing messaging.
The design appears intended as a modern, high-impact oblique sans that delivers motion and weight without sharp, aggressive detailing. Its rounded construction and simplified forms prioritize instant recognizability and strong presence in display typography.
Spacing and proportions appear tuned for display impact, creating a strong rhythm in all-caps and a chunky, highly legible silhouette at larger sizes. The oblique angle is pronounced enough to add motion, especially in longer lines of text, where the texture reads as fast and dynamic.