Sans Normal Riduj 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Equip' and 'Qubo' by Hoftype; 'Interval Next' by Mostardesign; 'Fact' by ParaType; and 'Core Gothic N', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, presentations, editorial, clean, modern, friendly, neutral, pragmatic, everyday utility, clarity, approachability, neutral branding, rounded terminals, soft corners, open apertures, even rhythm, plainspoken.
A clean sans with round-built forms and softened corners that keep the overall color even and steady. Strokes are straightforward and consistent, with broad curves and gently rounded joins that avoid sharp points. Counters read open and uncomplicated in both the capitals and lowercase, and the figures follow the same simple, rounded construction for a cohesive texture across lines.
Well-suited to interface labels, product copy, dashboards, and general-purpose layouts where a stable, even typographic color is important. It also fits signage and short editorial passages that benefit from a clear, contemporary sans with a gentle, rounded feel.
The tone is modern and approachable, with a calm neutrality that feels practical rather than stylistic. Its softened geometry adds a friendly edge without becoming playful, making it feel contemporary and easy to read.
Likely designed as an everyday workhorse sans that prioritizes clarity and consistency, using rounded geometry to soften the voice while keeping letterforms straightforward for reliable reading in varied contexts.
Spacing appears balanced and uncompressed, producing a smooth, regular rhythm in running text. The combination of circular bowls and rounded terminals gives the face a slightly softened, human-friendly finish while remaining clearly utilitarian.