Sans Superellipse Hidat 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gonero' by Artisan Studio and 'Predige' and 'Predige Rounded' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, industrial, retro, punchy, utilitarian, playful, impact, compactness, softened geometry, label clarity, display strength, rounded corners, compact, blocky, soft geometry, sturdy.
A compact, heavy sans with rounded-rectangle construction and smoothly softened corners throughout. Strokes are consistently thick with minimal contrast, producing a dense, poster-like color on the page. Counters are small and often squarish/oval, and curves resolve into flattened, superelliptical arcs rather than true circles. Terminals are blunt and uniform, giving letters a molded, built-from-blocks feel while maintaining clean, controlled outlines.
Best suited to short, high-impact settings such as headlines, posters, branding marks, packaging panels, and bold signage where its dense weight and compact forms can create strong emphasis. It also works well for labels or UI elements that need a sturdy, soft-edged voice, but it benefits from generous sizing and spacing when used in multi-line text.
The overall tone is assertive and functional, like industrial labeling or vintage display typography, but the rounded geometry keeps it friendly and slightly playful. It reads as confident and loud without feeling sharp or aggressive, balancing a sturdy presence with a soft-edged personality.
The design appears intended to deliver maximum impact with a compact footprint, using superelliptical shapes and rounded corners to keep a friendly, manufactured feel. Its consistent stroke thickness and blunt terminals prioritize clarity and solidity, aiming for a confident display presence across letters and numerals.
The rhythm is tight and compact, emphasizing solid silhouettes over delicate internal space. The numerals and capitals share the same sturdy, rounded-rect logic, and the lowercase maintains a simple, workmanlike structure with minimal ornamentation. In longer lines the heavy texture dominates, making spacing and line breaks important for comfortable reading.