Sans Superellipse Hukab 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'FS Industrie' by Fontsmith, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'Palo' by TypeUnion, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, sporty, friendly, punchy, impact, modernize, soften, simplify, brandable, rounded, blocky, compact, sturdy, geometric.
A heavy, rounded sans with compact proportions and a distinctly squared-off curvature: bowls and counters feel built from softened rectangles rather than pure circles. Strokes are consistently thick with minimal contrast, and terminals are blunt with generous rounding, producing a solid, stamped silhouette. Apertures are relatively tight and counters are compact, while key joins (as in n, m, h) stay clean and squared, giving an orderly rhythm. Numerals are bold and simplified, matching the same rounded-rect geometry for strong, even color in display settings.
Best suited for headlines, posters, and large typographic statements where its dense weight and rounded-rect shapes deliver immediate impact. It also fits branding, packaging, and signage that benefit from a sturdy, contemporary voice and high presence in limited space.
The overall tone is bold and assertive while still approachable, combining a utilitarian, industrial feel with friendly rounded edges. It reads as energetic and contemporary, leaning toward sporty branding and punchy headlines rather than delicate or formal typography.
The design appears intended to provide a highly legible, high-impact sans for display typography, using softened corners to balance toughness with approachability. Its consistent geometric construction prioritizes uniform texture and recognizability across letters and numerals for branding-forward applications.
The typeface maintains a consistent superelliptical logic across rounds (O, C, G, e, o) and straight-sided forms, which helps it stay cohesive at large sizes. In longer sample text the dense weight and tight apertures create strong impact but can feel visually heavy, suggesting best performance when given ample size, tracking, or short line lengths.