Sans Normal Osbuf 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Altersan' by Eko Bimantara, 'Modet' by Plau, 'Agent Sans' by Positype, 'Monsal Gothic' by The Northern Block, and 'Mestre' by Tipotecture (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, simplicity, rounded, geometric, blocky, compact, heavy.
A heavy, rounded sans with broad proportions and a sturdy, even rhythm. Curves are smooth and generously rounded, while terminals tend to finish bluntly, giving the shapes a solid, block-like presence. Counters are relatively tight in letters like a, e, and s, and the overall construction favors simple geometric forms with minimal stroke modulation. Diagonals (V, W, X, Y) read strong and stable, and the numerals match the letterforms with similarly weighty bowls and compact interior spaces.
This font performs best in headlines, short statements, and display settings where maximum impact is desired—such as posters, packaging, storefront signage, and bold brand wordmarks. It can also work for UI labels or navigation when set large enough to keep the tighter counters from closing in visually.
The overall tone is bold and assertive while staying approachable due to the rounded geometry. It feels contemporary and straightforward, projecting clarity and confidence rather than delicacy or formality.
The design appears intended to deliver a strong, modern sans voice with friendly rounded geometry, prioritizing high visual presence and simple, consistent letter construction for clear display typography.
At larger sizes the dense counters and thick joins create a strong, poster-like texture; in longer passages the weight and compact apertures make it better suited to short bursts than sustained reading. The lowercase g has a distinctive single-storey form with a prominent ear, adding a touch of personality within an otherwise restrained, utilitarian design.