Serif Flared Umre 7 is a bold, narrow, low contrast, upright, tall x-height font.
Keywords: posters, headlines, book covers, branding, packaging, gothic, medieval, dramatic, heraldic, vintage, historic evocation, display impact, engraved feel, authority, angular, flared, chiseled, compact, blackletter-tinged.
A compact, vertically driven serif with chiseled construction and pronounced flared terminals. Strokes stay largely even in thickness, with sharp joins, angled cut-ins, and wedge-like feet that create a carved, architectural rhythm. Counters are relatively tight and forms are squared-off where they turn, giving letters a rigid, disciplined texture in lines of text. Lowercase shows sturdy, straight-sided bowls and short, clipped curves; numerals follow the same engraved logic with blocky silhouettes and tapered ends.
Best used for headlines and short copy where its carved terminals and faceted silhouettes can read clearly—posters, editorial titles, book covers, album art, and branding that leans historic or ceremonial. It can also work for packaging and labels where a bold, traditional voice is needed.
The overall tone reads historic and ceremonial, with a hint of blackletter influence filtered through a cleaner, more poster-friendly structure. It suggests tradition, authority, and drama—suited to settings that want a strong period or Old World flavor without dense ornamentation.
The letterforms appear designed to evoke engraved or stone-cut lettering with a controlled, modernized skeleton. The aim seems to be delivering strong presence and period character through flared stroke endings and angular shaping, while maintaining a relatively clean, repeatable texture across a full alphabet and numerals.
The design relies on consistent angular logic: shoulders, arms, and terminals often end in diagonal cuts, and interior spaces tend to be rectangular or faceted rather than round. This creates a distinctive dark texture and a crisp edge at display sizes, while the tight spacing and dense shapes can feel intense in longer passages.