Sans Normal Uhkem 3 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, posters, packaging, headlines, children’s media, friendly, playful, casual, soft, quirky, approachability, personality, informal readability, modern friendliness, rounded, bouncy, humanist, open forms, low stress.
This sans serif features rounded, softly modulated strokes and gently irregular geometry that gives the letterforms a lively rhythm. Curves are generous and open (notably in C, G, O, and S), while straight strokes have slight tapering and subtle wobble that feels hand-influenced rather than mechanically rigid. Uppercase proportions are broad and steady, and the lowercase shows friendly, open counters with simple, single-storey forms where expected (a and g), plus a compact, approachable feel in n, m, and r. Numerals are clean and sturdy, with smooth curves and a consistent color that holds up well at display sizes.
It suits friendly branding, packaging, and poster headlines where an approachable voice is important. The lively texture and open shapes also work well for short to medium-length display text in editorial pull quotes, event graphics, and family- or youth-oriented materials.
The overall tone is warm and approachable, with a lighthearted, slightly whimsical personality. Its soft curves and mild irregularities read as conversational and personable rather than corporate or technical, making it feel inviting and informal.
The design appears intended to deliver a modern, readable sans with a human, hand-touched character—prioritizing warmth and personality while keeping forms simple and clear for everyday display use.
Terminals tend to be rounded or softly squared, avoiding sharp ends, which helps maintain a smooth texture across words. The font’s spacing and broad shapes produce a buoyant, readable word image, with enough stroke variation to keep large text engaging without looking ornate.