Sans Normal Omnat 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, clean, high impact, clarity, modern branding, simple geometry, attention, geometric, rounded, smooth, sturdy, compact.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. Counters are fairly open for the weight, with circular and oval bowls that stay clean at display sizes. Terminals are mostly flat and squared-off, giving the shapes a sturdy, compact feel, while diagonals and joins remain crisp. Overall spacing feels measured and even, supporting strong word shapes in headlines and short text.
Best suited to display roles such as headlines, posters, packaging, and branding where weight and clarity are priorities. It can also work for short UI labels or signage when strong contrast against the background is needed, though its mass is most effective at larger sizes.
The tone is direct and upbeat: loud enough for attention-grabbing statements, but softened by rounded geometry that keeps it approachable rather than aggressive. It reads as contemporary and practical, with a straightforward, no-nonsense rhythm suited to modern branding.
The design appears intended to deliver maximum impact with minimal stylistic fuss: a bold, geometric voice that stays legible and consistent while projecting a modern, friendly confidence.
The numerals and uppercase forms appear especially solid and poster-ready, while the lowercase maintains simple, single-storey constructions that reinforce the geometric character. The overall silhouette stays consistent across glyphs, emphasizing uniformity and impact over delicate detail.