Sans Normal Dideh 2 is a light, wide, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, branding, children’s, playful, friendly, quirky, whimsical, casual, approachability, personality, informality, human feel, rounded, monoline, soft, open, airy.
A rounded, monoline sans with soft terminals and gently irregular, hand-drawn geometry. Curves are built from open circular forms, while straighter strokes keep a clean, upright posture. Several capitals show simplified construction (notably angular joins and open bowls), and the lowercase relies on single-storey forms with small, teardrop-like apertures and a tall, slender f. Figures are simple and legible, with an open “4,” curved “2/3,” and a looped “9,” giving the set a cohesive, informal rhythm.
Well suited to short-to-medium headlines, packaging, posters, and brand marks that benefit from a warm, informal voice. It can also work for brief text blocks in friendly editorial or educational contexts where personality is desirable and a relaxed texture is acceptable.
The overall tone is friendly and lightly eccentric, combining clean sans structure with a sketch-like looseness. It reads as approachable and upbeat rather than technical or formal, with just enough idiosyncrasy to feel handmade.
The font appears designed to deliver a clean sans foundation with a deliberately human, playful twist—prioritizing approachability and charm over strict geometric precision.
Spacing appears generous, helping the rounded shapes breathe in text. The design’s character comes through most strongly in the capitals and in distinctive stroke endings, which add personality without becoming overly decorative.