Sans Normal Velok 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Duplet Rounded' by Indian Type Foundry, 'Segment' by Typekiln, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: branding, ui labels, packaging, posters, headlines, friendly, casual, modern, approachable, lighthearted, warm modernity, conversational tone, clean readability, soft geometry, rounded, soft terminals, monoline, open counters, airy spacing.
This is a rounded, monoline sans with a consistent rightward slant and softly finished stroke endings. Letterforms favor simple geometric bowls and open apertures, with smooth curves and minimal contrast throughout. Proportions feel slightly narrow and tall in places, while spacing stays even and uncluttered, helping the alphabet read cleanly. Numerals and capitals follow the same softened geometry, maintaining a cohesive rhythm across the set.
It suits short-to-medium text where warmth and clarity are important, such as interface labels, product packaging, and casual branding systems. The steady rhythm and open forms also work well for headlines, posters, and promotional copy where a modern, approachable italic voice is desired.
The overall tone is friendly and informal, with a gentle, easygoing voice rather than a strict corporate feel. Its rounded construction and steady slant give it an energetic, conversational character that reads as contemporary and approachable.
The design appears intended to deliver a clean, contemporary sans with a built-in sense of motion and friendliness. Rounded geometry and restrained detailing suggest a focus on versatility and readability while keeping an informal, human tone.
Round glyphs like O/C/G show clean, circular construction, while terminals stay subtly rounded rather than sharply cut. The slanted forms keep a consistent angle across uppercase, lowercase, and figures, producing a smooth forward motion in text.