Sans Normal Obgis 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Whitney' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids media, branding, playful, chunky, friendly, quirky, bouncy, friendly impact, playful display, casual branding, characterful sans, rounded, soft corners, cartoonish, informal, heavy terminals.
A heavy, rounded sans with compact counters and softly blunted terminals. Curves are broad and smooth, with minimal stroke modulation and a generally even, dense color on the page. Many glyphs show a subtly irregular, hand-cut feel—small angle shifts and slightly uneven joins that keep the shapes from feeling purely geometric. Uppercase forms are sturdy and simplified; lowercase has single-storey a and g with large bowls and short, thick arms, producing a lively texture in text. Numerals are similarly weighty and rounded, with bold, simple silhouettes.
Best suited to display settings where bold, friendly impact is needed—posters, headlines, logos, packaging, and playful branding. It can work for short bursts of text (taglines, callouts, UI labels) when a casual, characterful voice is desired, but its dense weight suggests avoiding long reading passages at small sizes.
The overall tone is upbeat and approachable, with a humorous, cartoon-leaning energy. Its chunky shapes and slight wobble read as casual and friendly rather than formal or technical, making it feel expressive and attention-grabbing.
The design appears intended to deliver a strong, approachable presence with rounded geometry and subtle hand-made irregularity—balancing solid readability with a distinctive, fun personality.
Spacing appears intentionally generous for such heavy strokes, helping interior counters stay open at display sizes. The dot on i/j is round and prominent, contributing to the playful rhythm. Several letters (notably in diagonals like K, V, W, X) have a slightly cut-paper angularity that adds character while keeping the overall sans structure.