Slab Square Yiru 7 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, labels, industrial, western, poster, vintage, assertive, space-saving impact, display emphasis, signage look, retro utility, condensed, blocky, square serif, hard-edged, vertical stress.
A tall, tightly condensed display face with heavy verticals, squared slab serifs, and mostly flat, cut-off terminals. The design is built from narrow, column-like stems and small counters, with slightly chamfered corners that soften the otherwise rigid geometry. Contrast is modest but noticeable through thinner joins and interior strokes, while the overall rhythm stays strongly vertical and compact. Letterforms lean toward rectangular construction with minimal curvature, producing a dense texture and strong word shapes at larger sizes.
It works best in short, high-impact settings such as posters, headlines, signage, labels, and packaging where a tall condensed silhouette helps conserve horizontal space while staying visually loud. It can also suit branding that wants a sturdy, workmanlike or retro-industrial feel, especially when set with generous tracking.
The tone is forceful and utilitarian, with a vintage poster sensibility that reads as industrial and slightly western. Its narrow, towering proportions and hard edges give it a commanding, no-nonsense voice suited to attention-grabbing lines and emphatic headings.
The design appears intended to deliver maximum impact in a narrow footprint by combining condensed proportions with robust slab serifs and squared terminals. Its rigid geometry and consistent vertical emphasis suggest a display-first approach aimed at bold, sign-painting and poster-style typography.
The condensed width and tight interior spaces make the texture dark and continuous, so spacing and size will be important for clarity. The numerals follow the same tall, squared construction, reinforcing a consistent, sign-like presence across alphanumerics.