Sans Normal Kuluy 24 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neurial Grotesk' by Indian Type Foundry and 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, contemporary, dynamic, friendly, impact, motion, clarity, modernity, approachability, oblique, rounded, geometric, compact, high-impact.
A heavy, oblique sans with broad, open counters and smoothly rounded curves paired with sturdy straight strokes. The letterforms show a consistent forward slant and a slightly squared, geometric construction that keeps round shapes crisp rather than soft. Strokes are uniform and dense, with short terminals and minimal modulation, producing a compact, high-ink silhouette. Spacing reads fairly tight in text, and the forms remain legible at display sizes due to large apertures and simple internal shapes.
Best suited to headlines, posters, and prominent UI or product moments where a strong, slanted voice is needed. It can work well for branding, packaging, and sports or lifestyle applications that benefit from bold, energetic typography, and it remains readable for short emphasis lines and callouts.
The overall tone is energetic and assertive, with a sporty, contemporary feel driven by the forward slant and chunky proportions. Its rounded geometry keeps it approachable rather than aggressive, making it feel modern and upbeat.
The design appears intended to deliver a modern, high-impact sans voice with forward motion and strong legibility. Its geometric roundness and uniform stroke weight suggest a focus on clarity and consistency in display settings while maintaining an approachable character.
Round characters maintain a stable, circular rhythm, while diagonals and angled joins add momentum across words. Numerals are similarly weighty and clear, supporting attention-grabbing settings where quick recognition matters more than delicate detail.