Sans Normal Kidew 9 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Acumin' by Adobe, 'AG Book W1G' by Berthold, 'PG Gothique' by Paulo Goode, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, friendly, emphasis, motion, impact, modernity, clarity, rounded, geometric, slanted, compact joins, soft corners.
A slanted sans with broad, rounded construction and a smooth, uniform stroke that keeps contrast to a minimum. Curves are generously circular and terminals read clean and blunt, giving the letters a sturdy, engineered feel. The rhythm is tight and efficient, with compact counters in several forms and sturdy diagonals that keep the texture dense and even. Figures are similarly rounded and weighty, matching the letterforms for consistent color in display settings.
Best suited to headlines, posters, and prominent UI or packaging callouts where a bold, kinetic voice is needed. It works well for branding that wants to feel sporty or modern, and for short blocks of text where the slant and dense texture can add momentum without overwhelming the page.
The overall tone is energetic and forward-leaning, projecting speed, confidence, and contemporary utility. Rounded shapes soften the voice, keeping it approachable rather than severe, while the heavy, compact texture adds punch and emphasis.
This design appears intended as a punchy, contemporary italicized sans for attention-grabbing typography, combining geometric roundness with a strong forward slant to suggest motion and impact. The consistent stroke and compact internal spaces prioritize a solid, high-contrast presence on the page rather than delicate detail.
The uppercase set maintains a clear geometric backbone, while the lowercase shows strong, simple forms with single-storey shapes where expected and an overall emphasis on smooth arcs and firm joins. The ampersand-like curvature in several letters and the generous rounding help the type stay legible and cohesive at larger sizes where the slant becomes a key personality feature.