Sans Normal Lukom 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Tisa Sans' and 'FF Tisa Sans Paneuropean' by FontFont, 'Quire Sans' by Monotype, and 'Aromo' by Underground (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social graphics, playful, friendly, retro, punchy, informal, impact, approachability, energy, retro appeal, display emphasis, rounded, soft, bouncy, compact, chunky.
A heavy, rounded sans with a pronounced rightward slant and compact, tightly modeled counters. Strokes are uniformly thick with smooth, bulb-like terminals and gently squared joins that keep shapes sturdy at display sizes. Curves are broad and circular, while diagonals (as in K, V, W, X, Z) feel slightly cut and wedge-like, adding snap and momentum. The lowercase shows single-storey constructions and simple, open forms that emphasize legibility through mass rather than detail.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It also works well for short UI or social-media statements, badges, and callouts where strong presence and quick readability matter more than long-form comfort.
The overall tone is upbeat and approachable, with a lively, bouncy rhythm that reads as casual and energetic. Its hefty shapes and soft corners give it a friendly, slightly retro flavor reminiscent of bold headline lettering and playful branding.
The design appears intended to deliver maximum visual impact with a warm, approachable character—combining a compact, heavy build with rounded geometry and an energetic slant for expressive display typography.
Round letters like O/C/G and the numerals have compact interiors, creating a dense color on the line and strong impact in short phrases. The italic lean is consistent across caps and lowercase, which reinforces motion and makes the face feel dynamic in paragraph-sized set samples.