Sans Normal Lomod 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Omny' and 'BR Shape' by Brink, 'Oceanwide Pro' by California Type Foundry, 'Akwa' by HeadFirst, 'Mozaic' by TipoType, and 'Biotic' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, energetic, friendly, retro, impact, momentum, brand presence, readability, rounded, oblique, geometric, soft corners, compact joins.
A heavy, oblique sans with rounded, geometric construction and smooth, low-modulation strokes. The letterforms lean with a steady slant and show broad proportions with generous counters, giving shapes like O/C/G a clean, open feel. Terminals are largely blunt or softly rounded, and curves transition into straighter segments with minimal tension, creating a sturdy, uniform rhythm. The overall texture is dense and emphatic, with clear silhouettes and a forward-driving stance.
Best suited for large-scale applications such as headlines, posters, signage, and bold brand moments where the italic momentum can carry emphasis. It can work well for sports and lifestyle branding, product packaging, and social graphics that benefit from a compact, high-impact typographic texture.
The tone is bold and upbeat, projecting motion and confidence through its consistent slant and substantial mass. Rounded geometry keeps it approachable rather than aggressive, while the strong presence suggests performance, impact, and contemporary branding energy. It reads as modern with a light retro-sports flavor, suited to attention-grabbing messages.
The design appears intended to deliver maximum impact with a fast, forward-leaning rhythm while staying friendly through rounded, geometric shapes. It prioritizes bold visibility and brand energy over delicate detail, aiming for a contemporary display voice that remains clean and approachable.
The sample text shows strong word-shape clarity at display sizes, with tight, punchy spacing and broad forms that maintain legibility even in heavy settings. Numerals match the letters in weight and stance, reinforcing a cohesive, headline-oriented voice.