Sans Normal Lobor 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Kinetika' by Monotype, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, sporty, assertive, modern, energetic, friendly, impact, momentum, display, modernity, approachability, oblique, rounded, soft corners, compact counters, broad stance.
A heavy, oblique sans with broad proportions and rounded, engineered curves. Stroke endings are clean and largely straight-cut, while bowls and counters lean toward circular geometry, creating a smooth, inflated silhouette. The slant is consistent across caps, lowercase, and figures, and the forms show sturdy joins and simplified structure (single-storey-style shapes where applicable) that keep the rhythm compact and punchy. Numerals follow the same robust, forward-leaning construction with clear, blocky silhouettes.
Best suited for headlines, posters, and prominent branding where strong presence and motion are desirable. It also fits packaging and promotional layouts that benefit from compact, impactful word shapes and a modern, energetic tone.
The overall tone is confident and high-impact, with a forward motion that reads as energetic and slightly sporty. Rounded geometry keeps the voice approachable rather than aggressive, making it feel contemporary and promotional.
Likely intended as a bold, attention-grabbing oblique sans that combines contemporary roundness with strong graphic weight for display-led communication. The consistent slant and simplified forms suggest a focus on immediacy, impact, and brand-forward messaging.
Large internal spaces and straightforward construction support quick recognition at display sizes, while the heavy massing and oblique angle can become visually dense in longer passages. The set feels designed for strong horizontal momentum and bold, graphic emphasis.