Sans Normal Loret 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Grilova' by Gilar Studio, 'Equip' by Hoftype, 'Fact' by ParaType, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, energetic, sporty, confident, urgent, punchy, impact, emphasis, motion, headline, oblique, rounded, compact, dense, clean.
A very heavy, right-leaning sans with smooth, rounded construction and compact internal counters. Strokes are broadly uniform with clean terminals and a consistent oblique angle across capitals, lowercase, and figures. The lowercase shows single-storey forms and sturdy joins, while curves stay full and circular, creating a dense, punchy rhythm in text.
Best suited for headlines, posters, splash screens, and promotional graphics where immediate impact is the priority. It can work well for branding in athletic, automotive, or action-oriented contexts, as well as short UI labels or calls-to-action when space allows. For long passages of body text, the dense weight and tight counters may feel heavy, so it’s most effective in short, high-contrast statements.
This face projects a confident, energetic tone with a sporty forward motion. The heavy weight and continuous slant give it an assertive, high-impact voice that feels suited to attention-grabbing messaging rather than quiet editorial texture.
The design appears intended to deliver maximum emphasis with clear, simplified shapes and a strong forward slant. It prioritizes bold presence and rapid recognizability, favoring compact counters and rounded geometry to keep letterforms stable at large sizes.
Figures are similarly slanted and robust, matching the letterforms for consistent display typography. The overall texture in paragraphs is dark and continuous, with minimal modulation and a strong directional flow from the oblique stance.