Sans Normal Miry 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, retro, friendly, cartoonish, impact, legibility, nostalgia, approachability, blocky, chunky, rounded, compact, soft corners.
A heavy, display-oriented sans with chunky geometry and broadly rounded outer curves paired with squared-off terminals. Counters are small and often circular, giving letters a dense, ink-trap-free silhouette that reads as solid and compact. The rhythm is wide and stable, with simple construction, minimal stroke modulation, and a tall lowercase presence that keeps word shapes prominent. Several joins and diagonals (notably in K, M, N, V, W, X) are simplified into stout wedges, reinforcing a bold, poster-like texture.
Best suited for short, high-impact settings such as headlines, posters, storefront or event signage, packaging callouts, and bold brand marks. It works well where a friendly but forceful voice is needed, and benefits from a bit of extra tracking in longer lines to maintain clarity.
The overall tone is upbeat and attention-grabbing, with a playful, slightly retro feel reminiscent of mid-century signage and cartoon title lettering. Its soft rounding and compact counters keep it friendly rather than aggressive, while the mass and width make it feel confident and loud.
The design appears intended to deliver maximum visual weight with approachable shapes: a dense, rounded display sans built to hold up as large type and create a memorable, graphic presence. Its simplified joins and compact counters suggest a focus on strong silhouettes and quick recognition in bold messaging.
In the sample text, the dark color and tight internal spaces create strong headlines but can cause letters to visually merge at small sizes or tight tracking. Round letters (o, e) feel especially punchy due to their small counters, while straight-sided forms keep lines looking steady and uniform.