Sans Normal Efmij 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, brand systems, editorial, presentations, wayfinding, modern, clean, approachable, calm, technical, clarity, neutrality, contemporary, readability, emphasis, humanist, slanted, open apertures, smooth curves, monoline.
A slanted, monoline sans with smooth, rounded construction and gently tapered joins. Curves are clean and continuous, with open counters and fairly generous spacing that keeps forms airy. Uppercase shapes stay simple and geometric in spirit, while the lowercase introduces more humanist movement—noticeable in the single-storey forms and the relaxed, flowing bowls. Numerals follow the same understated rhythm, with clear, open shapes and minimal detailing.
This font suits interface typography, product and brand systems, and editorial layouts where a clean italic voice is needed for emphasis or a distinctive typographic palette. It can also work well in presentations and informational signage where quick, comfortable reading is important.
The overall tone is modern and unobtrusive, with a friendly, approachable slant that adds motion without feeling decorative. It reads as contemporary and practical, lending a light sense of speed and clarity that suits straightforward communication.
The design appears intended to deliver a versatile, contemporary italic sans that balances geometric simplicity with a mildly humanist flow. It aims for clarity and neutrality while adding enough character through slant, spacing, and rounded construction to feel personable in continuous text.
The italic angle is consistent across cases, and the design maintains a steady stroke presence that supports even color in text. Rounded terminals and open apertures help keep smaller text from feeling cramped, while the softer geometry avoids a rigid, overly mechanical feel.