Sans Normal Pubem 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Altersan' and 'EB Corp' by Eko Bimantara, 'Famiar' by Mans Greback, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, stickers, friendly, playful, chunky, soft, confident, attention, approachability, impact, simplicity, warmth, rounded, puffy, blunt, compact, bouncy.
A heavy, rounded sans with compact proportions and generously softened corners throughout. Strokes are thick and even, with minimal contrast and a distinctly “puffy” silhouette created by bulbous curves and blunt terminals. Counters are relatively small and apertures tend to be tight, giving words a dense, poster-like texture. The lowercase shows sturdy, simple constructions with rounded shoulders; the overall rhythm is slightly bouncy due to the mix of broad curves and compact interior spaces.
Best suited for high-impact display work where bold, friendly shapes are an advantage—posters, headlines, logos, product packaging, and social media graphics. It can also work for short UI labels or signage when large enough to keep counters from filling in, but it’s primarily a statement face rather than a text workhorse.
The font reads as approachable and upbeat, with a toy-like softness that keeps the weight from feeling aggressive. Its chunky geometry projects confidence and warmth, making it feel casual, contemporary, and a little cheeky in display settings.
This design appears intended to deliver maximum readability and presence with a soft, rounded personality. The consistent heavy strokes and compact counters suggest a focus on punchy display performance and a welcoming, playful tone.
The uppercase maintains strong, rounded block forms, while diagonals (like in K, V, W, X) stay thick and stable rather than sharp. Numerals follow the same softened, heavy style, supporting consistent impact in headlines and badges.