Sans Normal Tymes 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Rotulo' by Huy!Fonts, 'MVB Magnesium' by MVB, 'Clear Gothic Serial' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, 'Indecise' by Tipo Pèpel, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, bold, confident, friendly, direct, modern, impact, clarity, utility, headline, compact counters, blocky, dense, geometric-leaning, solid joins.
The design is a heavy, geometric-leaning sans with broad, rounded bowls and clean, straight terminals. Curves are smooth and full, counters tend to be tight, and joins feel solid, producing a dense, high-impact texture in text. Proportions read as fairly even and stable, with a slightly squared, industrial rhythm created by firm verticals, flat horizontals, and consistent stroke endings.
It works especially well for headlines, posters, large UI labels, packaging callouts, and branding that needs an immediate, strong voice. The dense color and tight counters also suit short bursts of text—signage, badges, sports or event graphics, and social media titles—where durability and punch matter more than airy readability in long paragraphs.
This typeface projects a confident, no-nonsense tone with a friendly edge. Its weight and compact, sturdy shapes feel assertive and attention-grabbing, while the rounded curves keep it approachable rather than aggressive.
The letterforms appear designed to maximize visual impact and legibility at large sizes, with simplified shapes and sturdy construction that hold up well under heavy weight. The consistent geometry and restrained detailing suggest an emphasis on straightforward communication and strong presence rather than ornament.
Uppercase forms read particularly authoritative and stable, while the lowercase maintains the same weight and compactness, creating an even, emphatic texture. Numerals are similarly bold and straightforward, supporting display settings where quick recognition is important.