Sans Superellipse Ogmup 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Meeneralca 4F' by 4th february; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'FF Good' by FontFont; 'Allrounder Grotesk Compressed' by Identity Letters; and 'Colatera Soft' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, friendly, confident, playful, modern, chunky, impact, approachability, modernity, clarity, brand voice, rounded, soft corners, geometric, compact, blocky.
A heavy, rounded sans with broad strokes and softly squared corners throughout. The design leans on superelliptical geometry: counters and bowls read as rounded rectangles, and joins are clean and firm rather than calligraphic. Proportions are compact with sturdy verticals, short apertures, and tightly shaped counters that keep the texture dense. Numerals and capitals follow the same blocky, softened construction, producing a consistent, highly legible silhouette at display sizes.
This font performs best in headlines, logos, labels, and short-form copy where its weight and rounded geometry can carry personality and punch. It suits packaging and brand systems that want a friendly, modern voice, and it can work in UI for titles or emphasis where strong shapes are needed.
The overall tone is upbeat and approachable, with a confident, contemporary presence. Its rounded-rectangle forms feel friendly and slightly toy-like without becoming informal script, making it well suited to bold, attention-getting messaging. The heft and compact rhythm also add a sense of reliability and impact.
The design appears intended to deliver maximum impact with softened edges—combining bold, geometric construction with rounded corners to stay approachable. It prioritizes clear, simple silhouettes and consistent superelliptical forms to create a cohesive, contemporary display voice.
The shapes favor closed, efficient counters and minimal interior whitespace, which strengthens bold headlines but can feel dense in long passages. Terminals are blunt and rounded rather than tapered, reinforcing the geometric, constructed character across both uppercase and lowercase.