Sans Normal Ogha 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, and 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, modern branding, display emphasis, geometric, rounded, blocky, high impact, clean.
A heavy, geometric sans with broad proportions and compact counters, built from simple, rounded curves and sturdy straight strokes. Terminals are clean and mostly horizontal or vertical, with squared-off joins that keep the texture dense and uniform. The lowercase shows a large x-height with short ascenders/descenders, and the numerals follow the same solid, simplified construction for a consistent, emphatic rhythm in text.
Best suited to headlines and display settings where strong presence is needed—posters, branding lockups, packaging, and short, high-impact messaging. It can also work for large-scale UI or signage where bold, simple forms aid quick recognition.
The overall tone is assertive and contemporary, with a friendly, approachable roundness that avoids feeling technical or sharp. Its thick silhouettes and tight internal spaces give it a punchy, attention-grabbing voice suited to bold statements.
The design appears aimed at delivering maximum impact with a clean, modern voice—pairing geometric construction and large lowercase proportions to keep text readable while maintaining a dense, confident typographic color.
In running text the weight produces a dark color and strong word shapes, while the wide set and open outer forms help preserve clarity at larger sizes. The design favors simple geometry over calligraphic nuance, keeping curves smooth and corners firm.