Sans Normal Efmek 5 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, packaging, modern, clean, friendly, casual, approachable, legibility, modernity, approachability, everyday text, rounded, humanist, soft, airy, open.
A gently slanted sans with smooth, rounded construction and softly tapered terminals. The strokes stay even and calm, with open counters and generous internal space that keep forms readable in text. Proportions feel balanced rather than condensed, and the rhythm is slightly lively due to the italic angle and subtly varied widths across letters. Numerals follow the same rounded, straightforward logic, maintaining a consistent, uncluttered texture.
It suits interface copy, product pages, and editorial text where a clean sans voice is needed with a touch of personality. The italic slant and open forms also make it a good fit for contemporary branding, marketing collateral, and packaging that benefits from a friendly, modern tone.
The overall tone is contemporary and relaxed, with a friendly warmth that avoids feeling overly formal. Its soft curves and easy slant give it an informal, conversational feel while still reading cleanly and professionally.
The design appears intended as an everyday italic sans that stays neutral and legible while adding a gentle sense of motion. Its rounded shapes and restrained detailing suggest a focus on comfortable reading and a modern, approachable voice.
Curves dominate the skeleton, with round shapes (like O/C/G and the bowls of a/b/d/p) feeling smooth and continuous. The design favors clarity over sharp detail, producing an even, breathable color in paragraphs and a lightly energetic presence in short lines.