Sans Normal Hirey 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, friendly, clean, modern, approachable, playful, clarity, friendliness, versatility, modernity, rounded terminals, soft corners, monoline, open counters, geometric.
A rounded, monoline sans with soft corners and gently curved joins throughout. Strokes maintain an even thickness with subtly softened terminals, giving the letters a smooth, polished silhouette. The overall build leans geometric—many forms read from circles and simple arcs—while keeping practical openness in counters and apertures for readability. Spacing feels comfortable and consistent, with a slightly expansive footprint that helps the shapes breathe in both uppercase and lowercase.
Works well for interface typography, product branding, and general-purpose headlines where a clean, welcoming voice is needed. The open shapes and even stroke color also support short paragraphs and labels, while the rounded construction can soften signage, packaging, and marketing applications.
The tone is friendly and contemporary, with a mild playful warmth coming from the rounded terminals and simplified geometry. It reads as approachable rather than technical, making it feel suited to human-centered branding and everyday UI text.
The design appears intended as a versatile, contemporary sans that prioritizes clarity while adding warmth through rounded detailing. Its consistent stroke behavior and geometric underpinnings suggest a goal of broad usability across digital and print contexts without looking sterile.
Uppercase forms are straightforward and stable, with rounder bowls and smooth transitions that avoid sharp interior corners. Lowercase maintains the same softened construction, producing a cohesive rhythm in continuous text, and the numerals follow the same rounded, even-stroke logic for a unified overall color.