Sans Normal Egmow 12 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, branding, editorial, presentations, signage, clean, modern, friendly, casual, open, versatility, readability, modernity, approachability, monoline, rounded, airy, humanist, slanted.
A monoline, slanted sans with rounded curves and open apertures. Strokes stay even throughout, with soft terminals and gently modulated geometry that favors circular bowls over rigid construction. Proportions feel balanced and readable, with generous internal counters and a smooth rhythm in both uppercase and lowercase; numerals follow the same rounded, unobtrusive style.
Well-suited to interface typography, product branding, and general editorial use where a modern, easygoing sans is desired. It can also work for presentations and light signage, especially when a subtle sense of forward movement is helpful while maintaining clarity.
The overall tone is clean and contemporary, with a relaxed, approachable feel. The slant adds a sense of motion and informality without becoming expressive or decorative, keeping the voice neutral and versatile.
Likely intended as a versatile, everyday sans that reads smoothly while offering a gentle italicized slant for emphasis and personality. The rounded construction and even stroke behavior suggest an emphasis on clarity, neutrality, and a friendly contemporary character.
Spacing appears comfortable and consistent, helping longer lines of text stay even and calm. The design avoids sharp angles in most joins and terminals, which reinforces a soft, friendly texture on the page.