Sans Normal Egmow 14 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, branding, packaging, posters, modern, clean, friendly, informal, airy, text clarity, approachable tone, contemporary style, everyday branding, humanist, rounded, open, calligraphic, lively.
A slanted sans with a smooth, rounded construction and gently tapered terminals. Strokes stay even and restrained, with subtle modulation that reads more like pen influence than contrast. Counters are open and generously spaced, and the x-height sits high relative to the caps, giving lowercase a prominent presence. Curves are broadly drawn (notably in C, G, O, and Q), while diagonals in A, V, W, and Y are crisp and slightly lively, creating an energetic rhythm across text.
This face suits UI and product text where an italic voice is needed without sacrificing clarity, and it also works well for short editorial passages, pull quotes, and captions thanks to its open forms. The friendly slant makes it a good option for branding, packaging, and light promotional work where a modern, personable tone is desired.
The overall tone feels contemporary and approachable, with an easy, conversational slant. Its softness and openness keep it friendly rather than technical, while the consistent geometry maintains a polished, modern impression.
The font appears designed to provide a clean italic sans that stays readable at text sizes while feeling warm and contemporary. Its high lowercase presence, open apertures, and rounded terminals suggest an emphasis on everyday legibility with a subtly expressive, human touch.
The design leans toward simplified, single-storey-style shapes in the lowercase (e.g., a and g), reinforcing a casual, humanist feel. Numerals follow the same rounded logic with clear, readable silhouettes and no overly decorative details.