Sans Normal Luday 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Soleil' by TypeTogether; and 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, punchy, playful, confident, impact, motion, display, bold branding, legibility, oblique, rounded, bulky, soft corners, compact apertures.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are uniform and dense, with softened corners and smooth, circular bowls that keep the texture cohesive at large sizes. Terminals are mostly blunt and slightly angled, and many joins read as sturdy and compact, giving counters a tight, closed feel. Overall spacing and letterfit are robust rather than airy, producing a solid, poster-like color in lines of text.
Best suited for headlines, campaign graphics, and display typography where impact and momentum are desired. It can work well in sports branding, energetic packaging, and social media banners where thick strokes and rounded forms remain clear at a distance. For longer passages, it will be most effective in short, bold emphasis lines rather than continuous text.
The style feels energetic and assertive, combining a sporty slant with friendly, rounded forms. Its weight and forward motion give it a punchy, attention-grabbing voice suited to bold statements rather than quiet reading.
The design appears intended as an assertive display sans that merges a forward-leaning stance with rounded, approachable shapes. It prioritizes strong silhouettes and high visual presence for branding and promotional settings.
The oblique angle is pronounced and consistent across caps, lowercase, and figures, reinforcing a sense of speed. Rounded bowls and compact apertures contribute to a strong silhouette that holds up well in short words and large headlines.