Sans Normal Luman 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Post Grotesk' by Monotype, 'Kommon Grotesk' by TypeK, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, modern, confident, impact, speed, bold branding, display clarity, modern utility, slanted, rounded, compact, blocky, friendly.
A heavy, slanted sans with compact proportions and rounded, closed counters. Strokes stay broadly uniform, creating dense color on the page, while terminals are mostly clean and slightly softened rather than sharply cut. The overall construction favors simple geometric curves and sturdy straight stems, producing a stable, blocky silhouette with a consistent forward lean and tight internal spacing in letters like a, e, and s.
Best suited for large sizes where its dense color and slanted stance can deliver immediacy—headlines, posters, retail promotions, and sports or lifestyle branding. It can also work for short, bold UI labels or signage where a strong directional emphasis is helpful.
The strong weight and persistent slant give the font an assertive, fast-moving tone that reads as sporty and contemporary. Rounded forms keep it approachable, balancing the bold voice with a friendly, accessible feel.
Designed to provide a high-impact, forward-leaning sans for attention-grabbing display typography. The simplified, rounded geometry and uniform stroke treatment suggest an emphasis on clarity and punch over delicate detail.
The numerals match the letters in weight and slant, with the 0 appearing broadly oval and the 1 and 7 reading as sturdy, simplified forms. Uppercase shapes are wide and emphatic, while lowercase maintains a compact, utilitarian rhythm that supports impactful lines of text.