Sans Normal Keguw 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont, 'Floki' by LetterMaker, 'Polin Sans' by Machalski, and 'Performa' by Resistenza (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, punchy, confident, industrial, grab attention, save space, add motion, modern display, condensed, slanted, blocky, compact, high impact.
A compact, heavy sans with a consistent forward slant and tightly drawn proportions. Strokes are thick and uniform with rounded corners and smooth, simplified curves, producing sturdy counters and a dense, poster-like texture. Terminals are mostly blunt and squared-off, while bowls and rounds remain softly elliptical, keeping the overall silhouette cohesive. Spacing is relatively tight, emphasizing a tall, stacked rhythm and strong vertical presence across both uppercase and lowercase.
Best suited to short, attention-forward settings such as headlines, posters, brand marks, and packaging where strong presence matters. It also fits sports and fitness graphics, event promotions, and punchy UI callouts where a compact, energetic voice is needed. At small sizes or in long passages, the dense weight and tight rhythm may feel heavy, so it performs strongest in display roles.
The tone is assertive and energetic, with a sporty, headline-driven feel. Its slanted stance and dense weight give it a sense of speed and urgency, while the rounded shaping keeps it approachable rather than harsh. Overall it reads as modern, bold, and functional—built to grab attention quickly.
The design appears intended as a high-impact, space-efficient sans for display typography, combining a forward-leaning stance with simplified, rounded geometry. It aims to deliver quick readability and strong emphasis in limited horizontal space, prioritizing bold shapes and a consistent, energetic rhythm.
Uppercase forms are compact and upright in structure despite the slant, helping lines feel steady and blocky. Lowercase shapes lean toward single-storey constructions and simplified joins, keeping the texture clean at display sizes. Numerals follow the same sturdy, condensed logic, reinforcing a uniform, high-impact line of text.