Sans Normal Ammaf 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, packaging, headlines, modern, friendly, clean, tech, legibility, modernity, approachability, versatility, rounded, open apertures, soft corners, geometric, monoline.
A rounded, geometric sans with monoline strokes and smooth, circular curves. Counters are generous and apertures stay open, giving letters a clear, breathable rhythm in text. Terminals are softly finished rather than sharply cut, and key shapes (like the round letters and the bowls in B/P/R) lean toward simple, near-circular construction. The figures follow the same rounded logic, with sturdy, straightforward forms and minimal detailing.
It performs well in interface and product contexts where clarity at a range of sizes matters, and its rounded geometry makes it suitable for modern branding and packaging. The sturdy, open shapes also support short-to-medium headlines and practical signage where quick recognition is important.
The overall tone is approachable and contemporary, balancing a technical, geometric foundation with softened edges that keep it from feeling sterile. It reads as confident and practical, with a friendly warmth that suits product-forward and everyday communication.
The font appears designed to deliver a contemporary geometric look while staying highly legible, using open counters and softened terminals to keep texture comfortable in continuous reading. Its consistent, rounded construction suggests an emphasis on neutrality, usability, and a modern brand voice.
The design maintains consistent stroke behavior across caps, lowercase, and numerals, helping paragraphs look even and stable. Round letters (O, o, 0, 8) are particularly prominent, reinforcing the font’s smooth, built-from-curves character.