Sans Normal Umkoh 2 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, fashion, branding, posters, editorial, elegant, refined, dramatic, luxury display, editorial impact, stylized elegance, premium branding, high-waisted, flared terminals, ball terminals, bracketed joins, sculptural.
This typeface uses expansive, open proportions with crisp vertical stress and sharply tapered joins. Strokes alternate between hairline-thin connectors and heavier main stems, creating a pronounced black-and-white rhythm across words. Curves are smooth and rounded, while many terminals finish with flared, wedge-like shapes that feel carved rather than blunt. The lowercase shows a single-storey a and g, plus bulbous/ball-like terminals in places (notably on e and y), and the overall spacing reads airy with generous counters.
Best suited for large-size typography where the contrast and tapered details can be appreciated: magazine headlines, fashion and beauty branding, poster titles, and premium packaging. It can also work for short subheads or pull quotes when set with ample tracking and comfortable line spacing.
The overall tone is polished and editorial, with a sense of luxury driven by the sharp contrast and sculpted terminals. It feels contemporary and fashion-forward, but with a classical poise that adds formality and drama in display settings.
The design appears intended to deliver an upscale, contemporary display voice by combining wide, rounded construction with dramatic contrast and sculpted, flaring terminals. The result prioritizes elegance and visual impact over neutrality, aiming to stand out in editorial and brand-forward contexts.
Capitals lean toward a monumental, inscriptional feel with broad bowls and long horizontals, while the numerals keep the same glossy contrast and curved finishing details. The diagonal letters (K, V, W, X, Y) show especially thin connecting strokes, which heightens the delicate, high-end impression at larger sizes.