Sans Normal Amdoj 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ghino' by Fontmachine, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Almarose' by S&C Type, 'Pulp Display' by Spilled Ink, 'Soleil' by TypeTogether, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui, wayfinding, packaging, modern, neutral, friendly, confident, clean, clarity, versatility, modernity, approachability, geometric, rounded, even, sturdy, high legibility.
A geometric sans with smooth, round curves and largely uniform stroke thickness. Letterforms feel compact and sturdy, with broad bowls (O, C, G) and clean, open apertures that keep counters readable at display and text sizes. Terminals are mostly straight-cut and crisp, while joins remain soft and controlled, creating an even rhythm across words. Numerals are simple and clear, matching the same rounded construction and consistent weight.
Well-suited for brand identities, headlines, and short-to-medium text where a clean, modern sans is needed with a touch of warmth. It should perform reliably in interfaces and product design due to its clear shapes, open counters, and steady rhythm. The solid weight also makes it effective for signage and packaging where contrast and quick recognition matter.
The overall tone is contemporary and straightforward, balancing friendliness from the rounded geometry with a confident, no-nonsense presence. It reads as practical and approachable rather than expressive or ornate, making it feel at home in modern UI and brand systems.
Designed to provide a versatile, contemporary sans built from simple geometric forms, emphasizing clarity, consistency, and a friendly-modern voice that scales from display settings to everyday functional typography.
Round letters lean strongly on circular geometry, while diagonals (A, V, W, X, Y) are firm and stable, giving a dependable, engineered feel. The lowercase maintains clarity with distinct silhouettes and generous inner space, supporting quick scanning in paragraphs.