Sans Normal Limut 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Neue Haas Grotesk Display' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, contemporary, dynamic, friendly, emphasis, motion, impact, modernity, oblique, rounded, chunky, high-impact, compact.
A heavy, oblique sans with broad, rounded bowls and sturdy, monoline strokes. Curves are smooth and circular while terminals are mostly clean and blunt, giving the letterforms a solid, compact feel. The slant is consistent across caps, lowercase, and figures, and the overall rhythm reads tight and energetic, with counters kept open enough to stay clear at display sizes.
Best suited for attention-grabbing display work such as headlines, posters, and brand marks where a bold, kinetic presence is needed. It also fits packaging and promotional graphics, especially in contexts that benefit from a sporty or energetic voice.
The tone is bold and forward-leaning, suggesting motion and confidence. Its rounded construction keeps it approachable rather than harsh, balancing impact with a friendly, contemporary feel.
The design appears intended as a high-impact italic sans for modern display typography, emphasizing speed and emphasis through a consistent slant and robust, rounded construction. It prioritizes strong silhouette and immediate legibility in large sizes over delicate detailing.
Capitals show strong geometric massing with simplified joins, while the lowercase leans into single-storey, rounded forms that read quickly in short bursts. Numerals are thick and prominent, matching the headline-forward color of the alphabet and maintaining a cohesive, punchy texture in blocks of text.