Sans Contrasted Haji 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Leroy' by Andinistas, 'Mega' by Blaze Type, 'Loft' by Monotype, and 'EastBroadway' by Tipos Pereira (names referenced only for comparison).
Keywords: headlines, posters, sports branding, game ui, packaging, industrial, sports, arcade, military, tech, impact, ruggedness, technical, display, branding, blocky, octagonal, chamfered, ink-trap, notched.
A heavy, block-built sans with squarish proportions and prominent chamfered corners that give many glyphs an octagonal silhouette. Strokes are mostly straight and planar, with occasional step-like notches and cut-ins that act like internal bevels or ink-trap-inspired breaks, especially on horizontals and joins. Counters are compact and geometric (often rectangular), apertures are tight, and curves are reduced to faceted arcs rather than smooth rounds. The overall rhythm is compact and muscular, with sturdy uppercase forms and similarly weighty lowercase that maintains a mechanical, constructed feel; numerals follow the same angular, cut-corner logic for consistent texture.
Best suited to display settings where impact matters: headlines, posters, team or event branding, game titles and UI elements, and bold packaging or signage. It performs well when set with generous tracking and ample line spacing, allowing the angular details to read clearly.
The tone is tough and assertive, evoking stenciled hardware, competition branding, and arcade-era display lettering. Its faceted geometry and purposeful notches read as engineered and tactical rather than friendly or literary, projecting speed, impact, and a utilitarian confidence.
The design appears intended to deliver a high-impact, industrial display voice through faceted geometry and deliberate cut-corner detailing. The added notches and breaks differentiate it from plain block sans styles, aiming for a technical, engineered texture that feels rugged and performance-driven.
The distinctive notches and segmented-looking joins create strong personality in headlines but can also introduce visual busyness in dense text. The design’s squared counters and reduced curves keep the color very dark and uniform, making spacing and line breaks especially important for legibility at smaller sizes.