Sans Contrasted Haju 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, sports branding, game ui, industrial, sci‑fi, arcade, mechanical, assertive, impact, futurism, technical, signage, branding, squared, blocky, chamfered, stencil-like, compact counters.
A heavy, geometric sans with squared construction and broad proportions. Strokes are predominantly rectilinear with sharp corners and occasional chamfered cuts, creating a machined, modular feel. Counters tend to be small and rectangular, and several forms use notched or inset details (notably in letters like E, S, and some numerals), which adds a technical, stencil-like character. The overall rhythm is dense and high-impact, with simplified curves replaced by straight segments and flattened bowls.
Best suited to display typography where impact and a technical aesthetic are desired—headlines, posters, branding marks, packaging callouts, and on-screen titles. It can also work for game/UI labeling and short, high-contrast statements where the squared forms and compact counters remain clearly legible.
The tone is bold and industrial, evoking sci‑fi interfaces, arcade graphics, and utilitarian signage. Its squared silhouettes and cut-in details feel mechanical and no-nonsense, projecting a confident, engineered personality rather than a friendly or literary one.
The font appears designed to deliver maximum visual punch with a controlled, engineered geometry. Its notched details and rectilinear construction suggest an intention to reference industrial fabrication and digital-era display lettering while maintaining consistent, repeatable forms across the set.
The design leans on strong horizontals and verticals, with diagonals used sparingly and in a crisp, angular manner. Numerals follow the same blocky logic, with distinctive, segmented shapes that read well at display sizes. The texture becomes especially striking in all-caps settings due to the consistent, tightly controlled geometry.