Sans Normal Osbak 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'FF Sero' by FontFont; and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modernity, utility, rounded, blocky, clean, geometric, compact.
This typeface is built from heavy, even strokes with rounded terminals and smoothly curved bowls. Curves read as circular and consistent, while joins stay clean and uncluttered, creating a sturdy, compact silhouette. Counters are relatively small for the weight, and the overall rhythm is dense but stable, with clear differentiation between similar forms (notably the angular, open uppercase C and the broad, round O/Q shapes). Figures are simple and robust, matching the letters in overall mass and presence.
Best suited for headlines, posters, and branding where a strong, compact sans is needed to carry impact. It also works well for packaging and signage thanks to its simplified shapes and durable letterforms, especially when set with generous spacing and clear hierarchy.
The overall tone is bold and direct, with a friendly edge coming from the rounded corners and softened geometry. It feels contemporary and utilitarian rather than expressive, projecting clarity and confidence in short, high-impact messages.
The design appears aimed at providing a dependable, high-impact sans with rounded geometry that stays approachable. Its consistent stroke behavior and simplified construction suggest an intention to maximize clarity and presence in display settings while keeping the forms familiar and readable.
In text, the heavy color holds together into strong blocks, making it especially noticeable at larger sizes. The uppercase has a firm, geometric stance, while the lowercase remains straightforward and highly legible, with minimal stylistic quirks.