Sans Normal Pemid 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Amfibia' by ROHH and 'Meutas' and 'Meutas Soft' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, chunky, confident, approachable, impact, approachability, display clarity, playfulness, modern branding, rounded, soft, blunt, compact, bulky.
A heavy, rounded sans with broad, blunt terminals and generously curved outer shapes. Counters are relatively tight, producing dense, compact letterforms with strong black coverage. Curves are smooth and geometric-leaning, while joins and corners stay softened rather than sharp, giving the design a cohesive, pillowy silhouette. Lowercase forms keep simple, sturdy construction with short extenders and a consistent stroke presence across curves and straight segments.
Best suited to short, high-impact settings such as headlines, posters, brand marks, packaging callouts, and bold UI labels. It also works well for playful editorial display and signage where a friendly, rounded voice is desired.
The overall tone is upbeat and personable, with a bold, friendly presence that reads as modern and informal. Its chunky proportions and softened geometry give it a toy-like warmth, while the weight adds assertiveness suited to attention-grabbing messaging.
The design appears intended to deliver maximum visibility with a warm, approachable character: a geometric, rounded sans built for display use, emphasizing bold presence, smooth curves, and compact, robust shapes.
In text, the dense counters and heavy color create strong impact, but the compact interior space suggests it will feel most comfortable with a bit of breathing room (larger sizes or looser tracking) when set in longer lines. The numerals match the same rounded, blocky voice, maintaining a consistent, headline-forward texture.