Sans Normal Puboh 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Frygia' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, retro, approachable, high impact, friendly branding, retro display, clear signage, rounded, chunky, soft corners, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and softly blunted corners throughout. Strokes are monolinear and substantial, with compact inner counters that stay open but feel tight due to the weight. Curves are smooth and generously radiused (notably in C, G, O, S, and the numerals), while straight-sided letters like E, F, H, and N retain a cushioned, softened geometry. The lowercase is sturdy and simple, with a single-storey a and g, short ascenders/descenders, and an overall blocky rhythm that remains highly legible at display sizes.
Best suited to headlines and short statements where strong presence and quick readability matter—posters, retail signage, packaging, and brand marks benefit from its rounded, welcoming weight. It can work in larger blocks of text for attention-grabbing copy, though the dense color and tight counters make it most comfortable at larger sizes and with generous spacing.
The tone is upbeat and personable, projecting warmth and confidence without feeling aggressive. Its rounded massing and dense color give it a nostalgic, mid-century sign-and-poster feel, while the clean construction keeps it contemporary and easygoing.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining sturdy, simplified letterforms with softened corners to feel approachable and retro-leaning while remaining clean and practical for modern display typography.
The font creates a very dark, even typographic color in paragraphs, with punctuation and dots rendered as compact, squared-off forms. Numerals are bold and friendly, with the 0 reading as a rounded rectangle and the 1 as a simple vertical with minimal shaping, reinforcing a straightforward, utilitarian display character.