Sans Normal Paluk 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, bold, approachable, soft, warmth, impact, simplicity, approachability, informality, rounded, chunky, compact, bouncy, quirky.
A heavy, rounded sans with soft terminals and generously curved joins that keep the texture smooth despite the dense weight. Counters are relatively small and often oval, while bowls and arcs lean toward near-circular geometry. The lowercase is compact with sturdy stems, and details like the single-storey “a” and “g” reinforce a simplified, contemporary construction. Numerals and capitals match the same inflated, cushiony massing, producing a consistent, blocky rhythm that stays legible through clear interior spaces and firm spacing.
Best suited to short, high-impact settings such as headlines, posters, packaging, and brand marks where its rounded bulk can carry personality. It also works well for kid-oriented or casual applications, badges, and social graphics, but will feel heavy and dense for long passages at smaller sizes.
The overall tone is cheerful and informal, with a toy-like softness that feels welcoming rather than strict. Its thick, rounded silhouettes give a confident voice while remaining approachable, making it read as playful and friendly rather than corporate.
The letterforms appear designed to deliver a bold, friendly presence with softened geometry and simplified constructions. The emphasis is on approachable display impact—maximizing visual warmth and punch while maintaining clear, familiar sans shapes.
The design favors broad curves over sharp corners, and several letters show slightly asymmetric, hand-cut-like shaping that adds character without becoming irregular. At text sizes the strong weight and tight counters create a dark, punchy color, while at display sizes the rounded geometry and quirky details become more noticeable.