Sans Normal Efloz 7 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: ui labels, tech branding, editorial subheads, product marketing, dashboards, modern, clean, dynamic, technical, streamlined, clarity, modernity, forward motion, readability, neutral branding, slanted, open apertures, humanist, smooth curves, crisp terminals.
This typeface is a slanted sans with smooth, rounded construction and consistent stroke weight throughout. Letterforms show open counters and generous apertures, with a notably tall lowercase proportion that keeps the rhythm lively and readable. Strokes end in clean, slightly angled terminals, and the overall spacing feels on the roomy side, giving words an airy, forward-leaning flow. Numerals and capitals follow the same restrained geometry, with simple, legible shapes and minimal stylistic interruption.
It works well for interface typography, product UI labels, and dashboards where a clear, modern slanted sans can add motion without sacrificing legibility. The open forms and roomy rhythm also suit editorial subheads, contemporary branding, and marketing copy that benefits from a sleek, forward-leaning emphasis.
The overall tone is contemporary and efficient, with a sense of motion from the pronounced slant. It reads as pragmatic and understated rather than decorative, suggesting a professional, tech-adjacent personality that still feels approachable.
The design appears intended to provide a clean, modern italic voice with strong readability and an energetic cadence. Its restrained shapes and consistent stroke behavior suggest a focus on everyday usability—adding dynamism through slant and proportion rather than ornament.
Curves are drawn with a smooth, even hand, and diagonals (notably in K, V, W, X, Y) emphasize the italic energy without introducing calligraphic contrast. The lowercase maintains a cohesive texture in text, and the wide stance helps maintain clarity at larger sizes while still feeling compact enough for interface-style settings.